Why You Might Not Be Receiving Conversions from SMS Campaigns
If you're not seeing the conversions you'd hoped for from your SMS campaigns, here are some common reasons why:
Low Engagement with Links or Content
Recipients may not be engaging with the links or message content.
Targeting Misalignment
The campaign may not be reaching users who are genuinely interested or likely to convert.
Limited Follow-Up
A single message may not be enough to encourage action, especially with new leads.
Copywriting Issues
The message may lack a clear call-to-action (CTA) or feel generic, reducing the urge to click or respond.
Suggestions to Improve Conversions
Use Short Links to Track Engagement
By using our short links, you can see exactly who’s clicking and use this data to better target those who show interest.
Analyse Delivery & Open Rates
Check the analytics for each campaign to see delivery and open rates. This helps you retarget those who opened but didn’t click.
Increase Touchpoints
Sending just one message often isn’t enough. We recommend sending a follow-up 3x to the same user to increase familiarity and encourage action.
Optimize Your Copy
Craft engaging, clear, and concise messages with a strong CTA. Consider testing variations to see what resonates best with your audience.
Refine Targeting
Use our targeting tools to refine your audience based on behaviour, location, or interests. A more closely aligned audience can yield better results.
By making these adjustments, you can increase your chances of driving conversions. Feel free to reach out for support with analytics or targeting!